Privacy policy

Privacy policy

Last Updated: Jan 1, 2026

We know that you care how information about you is used and shared, and we appreciate your trust. This Privacy Policy explains how Hugo & Elliot uses and shares information about you when you use our websites and online services (“Services”) or otherwise interact with us.

 

WHAT INFORMATION DO WE COLLECT ABOUT CUSTOMERS?

  • Information That You Provide: We collect any information that you enter through our Services or give us in any way, such as when you create an account, place an order, sign up to receive our emails, request stylist appointments or interact with us through our customer service channels. For example, you may provide us with your name, email address, phone number, payment information, billing and shipping address, demographic information, and other information you choose to provide.
  • Automatic Information: We collect some information automatically whenever you interact with our Services and emails. This information includes log files (which include IP address, date/time of access, referring page URL and browser type) as well as information collected through tools that help us collect usage information. "Cookies" and web beacons are a couple of examples of the type of tools we use to collect this information. Web beacons are electronic images that may be used in our Services or emails and help deliver cookies, count visits and understand usage and campaign effectiveness. For more details on our use of Cookies, and how to disable them, please see our Cookie Policy.
  • Mobile: When you download or use our mobile applications, we may receive information about your location and your mobile device, including the hardware model, operating system and version, and unique device identifiers.
  • Information from Other Sources: We might also receive information about you from other sources and add it to the information we associate with your account.

HOW DO WE USE CONTACT INFORMATION?

We use your contact information (meaning email address, phone number, and billing and/or shipping address) for the following purposes only:

  • We use your email address to help you create, manage, and maintain an account on our Services, and to send you information about products, promotions, surveys, news, and events that we think may interest you;
  • We use your billing and shipping address to process and deliver purchases, returns, backorders, etc.; and/or
  • We use your email address and phone number to send you security alerts, shipping notifications, and other administrative messages and to provide customer support.

INFORMATION COLLECTION AND USE

While using our site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. This information is collected from you when you register on our site, place an order, subscribe to a newsletter, fill out a form or enter information on our site.

We may use the information we collect from you in the following ways:

  • To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.

  • To enhance existing features or develop new features, products and services.

  • To improve our website usability in order to better serve you.

  • To allow us to better service you in responding to your customer service requests.

  • To administer a contest, promotion, survey or other site feature.

  • To quickly process your orders and transactions.

  • To contact and follow up with you regarding inquiries (email or phone). 

Hugo & Elliot Bridal respects your privacy. By opting into our SMS messaging service, you agree to the following terms regarding how we handle your data:

  • Data Collection: We will collect your name, email address, mailing address, and mobile phone number when you sign up for SMS updates. The information will be collected via the website contact form, email, purchase agreement, or third-party reservation systems.

  • Data Usage: We use your data solely for sending updates, appointment confirmations , and reminders related to our products or services.

  • Data Security: We protect your data with secure storage measures to prevent unauthorized access.

  • Data Retention: We retain your information as long as you are subscribed to our SMS service. You may request deletion at any time.

  • MESSAGE AND DATA RATES MAY APPLY. Your mobile carrier may charge fees for sending or receiving text messages, especially if you do not have an unlimited texting or data plan.

  • Messages are recurring, and message frequency varies.

  • Opt-Out: You can opt out of the SMS list at any time by texting, emailing, or replying STOP or UNSUBSCRIBE. After unsubscribing, you will receive a final SMS to confirm you have unsubscribed, and we will remove your number from our list within 24 hours.

  • You can send HELP for additional assistance, and you will receive a text including our Phone number, email, and website. We are here to help you.

  • Non-Sharing Clause: We do not share your data with third parties for marketing purposes. Hugo & Elliot Bridal will not sell, rent, or share the collected mobile numbers.

HOW DO WE USE OTHER CUSTOMER INFORMATION?

  • Customize our Services and product offerings to suit your needs and interests;
  • Monitor and analyze trends, usage, and activities, and improve our Services and product offerings;
  • Record purchases that you have made through our Services;
  • Allow you to post comments and communicate with us through our Services, including on our social media pages;
  • Protect against fraud and unauthorized transactions, including by identifying potential unauthorized users and/or hackers;
  • Enforce our Terms of Use; and/or
  • Comply with applicable legal requirements, industry standards, and our policies.

HOW DO WE SHARE CUSTOMER INFORMATION? 

We collect and use the information that you provide to us directly, for example; when you register for an account; we use cookies and other similar technologies to collect information from your devices when you interact with our advertising or use our website (you can find out more information in our cookie policy); we keep records when you speak to our customer service teams; we use CCTV in our stores for security monitoring purposes; we take personal information from a number of third parties to help us manage your account and improve your shopping experience. 

 

THE INFORMATION WE COLLECT AND HOW WE USE IT

 

To process any orders that you place with us and to facilitate any returns (Contract)

  • We take payment details to process payment for any credit or debit card orders you place with us. We share these details with our chosen payment processors.
  • We use your account information plus your chosen delivery address details to; deliver your purchases and keep you informed of their status, and to process any returns including (where appropriate) collecting the item from you.
  • Our chosen payment processors may store your payment card details at your request to speed up your checkout in the future (consent).

 

To provide you with access to an account (Contract)

  • To register an account with us we capture information such as your name, contact and delivery information, and a password to protect your account (account information). We use the same information on an ongoing basis to manage and provide secure access to your account, and provide you with the services you request.

 

To personalise and improve your experience when you shop (Legitimate Interest)

  • We keep a record of how you interact with our website and any marketing you are exposed to, we use this data, along with purchase history, demographics, account information and third party information, to show you products and offers from across our brands that we think you will be most interested in and to tailor your experience.
  • We use your account information, information on the devices you use to access our sites and your interactions with us to operate personalised features across our websites, apps and communication.

 

We share your data with the following categories of companies as an essential part of being able to provide our services to you:

 

  • Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies
  • Professional service providers, such as marketing agencies, advertising partners such as Google, Facebook, Instagram, TikTok, and website hosts, who help us run our business

  • Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud

 

You may choose to take advantage of some of our additional services, in which case, depending on your choices we may share your data with the following categories of companies to fulfill the services you have asked for:

 

  • Social Media sites (for example if you choose to use a social media account to login to hugoandelliot.co.uk) and other companies approved by you
  • Other third party payment providers, when you choose to use their payment services

 

If you would like to know more about the third-parties we may share personal data with, or how to find out more on how they will use your data, please contact us at the details below. 

 

We do not, and will not, sell any personal data that directly identifies you to any third party. However, we may provide third parties such as our brand partners with information about our customers and their purchases. Before we do so, we will make sure that this information does not identify you, such as by aggregating it, anonymising it or removing personal identifiers from it.

 

To inform you about products and services that may interest you (Legitimate Interest)

 

  • We use technologies such as cookies within digital marketing networks, ad exchanges and social media networks such as Facebook’s Custom Audience to get relevant marketing messages across to you and other customers. We share aggregated and anonymised information about the customer segments we are interested in reaching with advertising partners, so they can focus on showing adverts to those who are most likely to be interested in our products, services and offers, and to prevent them showing you irrelevant or repetitive advertisements.
  • We receive information on how you interact with our adverts and content on third party websites and social media platforms (such as Google, Facebook, Instagram and TikTok) which we use to tailor the information that is displayed to you.

 

To keep in touch with you (Legitimate Interest)

  • When you register for an account and shop with us we will keep you up to date with news of products and services including store events, offers, promotions and sale information - unless you tell us you don’t want us to through unsubscribing using the link in every email that we send to you.
  • When we send you communications we use records of how you interact with our website and any other marketing we have sent to you, along with purchase history, to tailor the messages to include information you are most likely to be interested in.
  • If you enter or apply for a prize draw or competition we will collect your contact details so that we can inform you if you are a winner (Contract).

 

To ensure the Website and the services we offer you operate properly (Legitimate Interest)

  • We use cookies and other similar technologies to keep track of your preferences when using our site.
  • We use other cookies and similar technologies to help us understand how you use the site, this allows us to optimise your shopping experience and continually improve our site.
  • We gather information about the devices you use to access our sites (desktop and mobile) for example your IP address and device type, to ensure the site is secure and works across multiple platforms.
  • We use information for logistics planning, demand forecasting, management information, dealing with errors on our site, and general research and development.

 

To fulfill our legal obligations (Legal obligation)

  • We use your data to ensure we comply with any requirements imposed on us by law or court order, including disclosure to law or tax enforcement agencies and authorities or pursuant to legal proceedings.
  • We will share data with regulatory and other official bodies if they make formal requests.
  • We will maintain records to meet regulatory and tax requirements.
  • We will use your account information to contact you in connection with product recalls or other similar product quality issues and to comply with our legal obligations in connection with the sale of age restricted products.

ADVERTISING AND ANALYTICS SERVICES PROVIDED BY OTHERS

We allow other companies to provide analytics services and serve advertisements on our behalf across the internet and in applications. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of the Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. This information is used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites and online services and better understand your online activity. Please see our Cookie Policy for more details on how you may be able to opt out of receiving interest-based ads via our Services.

 

WHAT CHOICES DO I HAVE?

You can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of certain features on our Services. You may also manage, update and correct the information you provide as part of your online account by logging into your user account.

If you would prefer not to receive marketing emails sent by one of our brands, simply click on the unsubscribe link included at the bottom of any of those emails. If you opt out of receiving marketing emails, we may still send you other types of messages, such as purchase receipts, information about shipments, or emails about your account

International

The information we collect about you may be transferred to, and accessed from within, the United States and other countries, as permitted by applicable law. These other countries may not offer the same level of data protection as your home jurisdiction. We will take steps to maintain an adequate level of protection for this information in the jurisdictions in which we process it. If you are a resident of the European Economic Area (“EEA”), please see the “Note to EEA Residents” section below.

NOTICE OF CHANGES

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the choices available to you.

NOTE TO EEA RESIDENTS

If you are a resident of the EEA, you have certain rights and protections under the law regarding our processing of your personal data. Please see the sections below for more details.

Legal Basis for Processing

 

We will only process personal data about in accordance with the following legal basis:

  • As necessary to perform our responsibilities under our contract with you. For example, by processing your order and delivering the products you purchase;
  • When we have a legitimate interest in processing your personal data. For example, to communicate with you about changes to our Services or legal documents, to prevent fraud, or to provide, protect and improve our products and services;
  • If we request your consent to a specific processing activity (such as to send marketing emails), and you provide your consent in the manner indicated; and
  • In some cases, processing will be necessary for compliance with a legal obligation, such as response to legal process requests.

Data Subject Requests

You have the right to access personal data we hold about you and to ask that this data be corrected. In certain cases, you may also have the right to request that we erase data we are processing or to restrict or object to certain of our processing activities. You may also have the right to request that we provide you with the personal data you have provided us in a portable form for transmission to another controller’s service. If you would like to exercise any of these rights, you may contact us by emailing hello@hugoandelliot.co.uk

Data Retention

We store the information we collect about you for as long as is necessary for the purposes for which we originally collected it. We may retain certain information for legitimate business purposes or as required by law.

Questions or Complaints

If you have a concern about our processing of personal data that we are not able to resolve, you have the right to lodge a complaint with the data privacy authority where you reside. For contact details of your local data protection authority, please see: http://ec.europa.eu/justice/data-protection/article-29/structure/data-protection-authorities/index_en.htm.

CONTACT US

If you have any concern about our privacy practices please contact us.

 

MAILING ADDRESS

117a High Street
TS20 1AA Norton, UK

01642 558348

hello@hugoandelliot.co.uk